Staff members that worked in ARB’s commercial diesel regulations and outreach were gearing up for their string of “One Stop” workshops to be held all over California. These events are made to help independent truckers and small trucking companies get into compliance with California’s emissions laws as well as learned about financial incentives available.
They came to me wanting a video produced specifically for social media: a short, snappy, exciting video that speaks to their clients and delivers everything they’re promising at these events.
Initial script(s) and concept was produced by Univision veteran Pamela Diaz. All footage was filmed at the San Diego One Stop event at Miramar College (even the cloudy sky!) and cut together by me. English and Spanish voice talent was provided in-house.
Both English and Spanish products were delivered a week from filming for timely review and promotions for the following One Stop event.